Transformational Experiences: The Key To Building Lasting Relationships
In 1977, George Lucas changed my life. It was a classic transformational experience: something that changed the way I thought about myself and my world. Star Wars opened a virtual world of fun and adventure that I took with me everywhere. I trained with a flashlight as my lightsaber. I couldn’t wait for the next adventure with my friends. It was an endless world of role-playing, imagination and fun. And this relationship with the Star Wars brand has endured for 41 years. Yes, I secretly love the Rebels series and read the endless books that have become part of the Star Wars Universe even today. My Star Wars experience helps me produce transformational experiences for our clients and their audiences. These are experiences that go beyond influencing customers to buy a certain product or service. As Seth Godin once said, “People do not buy goods and services. They buy relations, stories and magic.” This statement couldn’t be truer. If you wa