​The world is changing. What about you?

A couple of months ago a friend invited me to a concert in Bangkok.

I had never heard the band’s name before.

They charged almost $20 a ticket.

Which is a ridiculous amount of money if you consider the fact that you can easily eat out in Bangkok for something like $2.

And when I got there the show was sold out.

And everybody was going crazy.

I didn’t really understand what was going on.

I had never even heard their name or any of their songs before.

And there I was surrounded by hundreds of people having the best time of their lives enjoying the show of a small band from the UK performing thousands and thousands of miles away from their home town.

And I didn’t even feel like what they did was anything special.

They were just playing music.

Nothing special.

There was nothing extraordinary about their music and their songs.

Until I got it.

Until I realized what was going on…

You know, we all talk about how the internet changed the game.

And how you can reach pretty much everyone on planet earth.

And it’s true.

You can.

But seeing it with my own eyes was a completely different story.

A totally random band from a small town in the UK had die hard fans in Thailand.

Fans that would not only pay $20 to see their show, but they would also buy tons of their merchandise.

And this stuff is happening all over the world.

In pretty much every industry.

Or field.

Or niche.

All you’ve gotta do is to get famous to the family.

Famous to your family. To your tribe. To your crowd.

And today you can reach and build your family, your tribe in pretty much every niche possible.

And many times this niche doesn’t exist just in one country. But in dozens of countries. Even if it might be the tiniest niche possible. It doesn’t matter anymore.

Because the internet brought us all closer together.

It changed the entire world.

And now kids in Bangkok can listen to the same mediocre music that kids in the UK can listen to.

Mediocre for most of us.

But extraordinary for some of us.

But not only does it happen in pretty much every niche.

It’s also happening on petty much every platform out there.

There are tons and tons of YouTube stars, Instagram stars and all sorts of other folks out there who we’ve never even heard of before who were able to built an audience of millions of followers.

And no one has ever heard their name outside of that platform.

And still, these people make a pretty decent living selling and promoting their own products, art, music, books, and on and on and on.

Or they promote other people’s stuff…

And you know what?

It’s the same thing…

No one outside my email list or my blog has ever heard my name before.

Just like on one outside of Medium has ever heard my name before.

And you know what?

It doesn’t matter.

What matters is that the people who need to know about you know about you.

Even if that’s just a couple of hundred people.

A couple of hundred people reading your stuff, listening to your stuff, supporting your work and maybe even buying some of your stuff that’s already more than enough.

You don’t need a million subscribers. Or followers.

All you need to get started is a few hundred people who genuinely enjoy your work, your art and what you put out there into the world.

So how do you find those people?

How do the people who need to know about you and what you do start to know about you?

Well, that’s the really tricky part.

And there’s no one size fits all approach.

There are many different ways.

Many different things to do.

It’s very complex.

Finding the people who need to know about you is tough.

But I’ve tried to put it all together.

I’ve put it all together into something that might be the best stuff I’ve ever put together.

It’s the stuff I’ve learned and done over the years to build and grow my tribe.

Totally from scratch.

With zero marketing budget or anyone’s help.