It’s All About the Relationships
It wasn’t that long ago that the personal relationship your outside salesperson had with customers and suppliers was the dominant driver of the business. I’ve heard or said, “This business is all about relationships” hundreds of times in my distribution career. That relationship made it easier to discuss and implement win-win solutions for both businesses. Then everyone got connected, got a smart phone and it got complicated. What can you do today to earn more of your customers' most valuable resource: time? It starts with understanding that each customer has their own definition of a great relationship. The strategy for reaching each customer type is changing rapidly . It has helped me to categorize B2B distribution customers into three basic relationship categories, outlined here. Old School – This is the type of customer that wants a personal relationship with your sales team. You build the ...